Wednesday, July 30, 2014

Social Media @ Work: Pinterest

Tarleton State University's Career Services department targets their pins
---with fantastic results.

Like many people, I thought Pinterest was only good for planning weddings until I started receiving phone calls a few months ago at work regarding our Career Services Pinterest page. People across the U.S. have been calling our office wanting permission to use graphics we have pinned on our Pin boards. I was amazed. Who knew Pinterest could be such a powerful marketing tool?

Here are three simple tips for targeting your audience on Pinterest, tested through trial and error: 

1.       Add original (and high quality!) pins that you've created 
We mostly post flyers and brochures about upcoming Career Services events; however, some of the most popular pins (the ones we get the phone calls about) are graphics we have designed for students like this one:
                                                                 Figure 1: Take a moment to admire our most popular pin.

2.       Expand your Pin board horizons.
Think about your target audience. Who are they and what do they like? For Career Services, our audience is college students so we have added pin boards full of all great things that interest college students and recent grads.
Figure 2: We have a variety of pin boards from "Dorm Room Bliss" to "Healthy Lifestyle"

3.       Be relevant. Consider things that are going on in your industry and pin accordingly. For example, mass move-in day is right around the corner for Tarleton State University students, so we have been busy pinning dorm room ideas and organization tips to help students prepare for the upcoming semester. 

                              Figure 3: We enjoy sharing dorm room decorating and organization tips with
our Freshman and Sophomore followers.

Happy pinning--and marketing!


     is a cross-collaborative initiative where Tarleton State University students, faculty, and staff organize an annual social media conference and produce a peer-reviewed social media research journal. Follow us on Twitter and Facebook. for the latest social media news, research, and more.


      Hillary King is the Career Services Coordinator at Tarleton State University. She is a former TSMRI intern and enjoys exploring new social media opportunities.

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