As of June 6, 2012, Twitter officially changed their trademark to “Larry,” the bird.
From then on, using the old “t” (see below) became a violation of
Twitter’s Trademark and Content Display Policy.
(courtesy of https://commons.wikimedia.org/wiki/File:Twitter.svg)
Twitters do’s and don’ts for usage of the bird are shown
below:
_2013-05-08_17-14-18.jpg)
The correct Twitter icon is available for downloading
through their Logo and Brand Policy page.
Apparently, many companies don’t know about, or are too lazy
to change to, the new Twitter bird. It has been about nearly a year since
the new trademark has been released. Organizations and companies have legal
teams that are supposed to know about these things and change it if their
company is using the wrong icon. But that is simply not the case most time.
I’ve come up with a list of a few companies and organizations that, as of this writing, are still
using the wrong icon.
Fast
Food/ Restaurants:
o
Quiznos
Cosmetic/Beauty
Brands:
o
Dove
o
Clinique
University/Groups:
Food/Drink
Brands:
o
Skittles
o
M&M’s
o
Mars
Stores/Businesses:
o
Target (using a modified bird)
o
Kmart
o
Kohls
o
RaceTrac
o
Sears
Brands/Corporations:
o
AT&T
o
Sprint
These are just a few that I
found. Same companies don’t always get it right everywhere; they have the bird
on their main website, but are still using the “t” on mass emails, like BassPro Shop.
Sometimes their social media sites are displayed in their actual
store or business using the “t” while it is actually correct on their website.
Organizations and companies (or you!), need to be aware of Twitter’s
guidelines.
Questions or comments? Ask us below.
Questions or comments? Ask us below.
Victoria Greer, an intern with TSMRI, is a sophomore Communications major with a public relations and event management emphasis at Tarleton State University.
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