Thursday, August 1, 2013

Social Media Exploits Passion(s) for Fashion

Ever scroll through your Facebook home page and see a belt or pair of shoes you just HAVE to have? Boutiques across the nation are reaching out to customers through social media. 

Pinterest search results for "fashion" and "diversity."
Facebook, Pinterest, Twitter, and Instagram are flourishing with the hottest fashions almost as soon as items come out of the box.  Shopping sites such as Rue La La, HauteLook and BeyondtheRack all use social media outlets to advertise their sale prices on designer goods. If you have a passion for men's fashion, sites like Gilt and JackThreads are also available.

Rue La La on Facebook.

Boutiques are even running special online sales and Black Friday specials through social media. Companies like Southern Jewlz from College Station do almost half of their business from social media publicity. 

Would you rather shop your favorite boutiques through social media, or are you ready for your news feed to shrink?

Angie Knaupp is a senior Ag Services and Development major at Tarleton State University concentrating in Ag Communication; she is from Fredericksburg, Texas.

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