Thursday, June 6, 2013

Marketing on Pinterest

Have you ever thought about turning your Pinterest addiction into beneficial marketing?

If you’re like me, even on your busiest days you make time to pin interesting things to your boards and follow your friends on Pinterest. It not only makes time fly, but is a great way to share convenient ideas fast. So why not use Pinterest in a productive way?

      According to John Brandon’s article “9 Tips: Boost Your Business With Pinterest,” some important things to remember when creating a Pinterest account for work are to keep it simple and use other social nets to feed Pinterest.

The TSMRI Pinterest page.
This means creating clean cut and professional boards. It is important to create a link to your company’s website on every picture pinned so that viewers are always led in the right direction. Pinterest makes it easy to get carried away, but focusing on the goals of your company will help you keep the boards simple.

Your followers connect through all social networking sites. Create a link to your Pinterest page on your business website, Facebook, Tumblr and any other networks so viewers are directed straight to your pins.

Pinterest has become one of the most interesting social networks for me and I think it has the potential to become a great way to market businesses. Show your followers what your company values and likes by creating one of your own.

Do you have any great Pinterest tips? Share them in the comments section below.

Jordan Trumble is a public relations major and former TSMRI intern who graduated from Tarleton State University in May of 2013. You can find her on Twitter as @JNTrumblehttp://twitter.com/JNTrumble.

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